In partnership with global technology leader Lenovo, Socialbakers has developed the Social Health Index as a key addition to our Social Marketing and Advertising Suite. It’s the definitive new metric to help brands get the complete picture of their social performance in one easy-to-understand rating.

social_health_index, socialKPIs

Social Health index with Lenovo and Socialbakers

Read the full article here on the Socialbakers’ blog.

Extra from the TED YouTube channel:

“Glenn Greenwald was one of the first reporters to see — and write about — the Edward Snowden files, with their revelations about the United States’ extensive surveillance of private citizens. In this searing talk, Greenwald makes the case for why you need to care about privacy, even if you’re “not doing anything you need to hide.””

Originally posted on TIME:

FBI Hostage negotiators know how to listen and this is the secret to connecting with people.

We’ve all been told we could be better listeners and that listening is important. But what does that really mean and how do we do it?

Let’s round up the research…

Why It’s Important

Nobody likes a conversational narcissist but we’ve all been one:

Conversational narcissists always seek to turn the attention of others to themselves. Your first reaction to this statement is likely, “Oh, I don’t do that, but I know someone who does!” But not so fast. Conversational narcissism typically does not manifest itself in obviously boorish plays for attention; most people give at least some deference to social norms and etiquette. Instead, it takes much more subtle forms, and we’re all guilty of it from time to time. Everyone has felt that itch where we couldn’t wait for someone to stop…

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Originally posted on TechCrunch:

Uber surprised a 26-year-old Baltimore woman with a spooky Halloween bill that hit $326 on a routine ride, resulting in her inability to pay her rent and general Internet outrage.

Gabrielle Wathen posted to the site, saying that she went out for her 26th birthday on the night of Halloween and, after taking an Uber an approximately 22-minute ride home around 3am, was charged $326. This means she can’t pay her $450 rent, and so she hit the crowd-funding site to ask for help. She raised upwards of $500 by using Instagram to build up awareness, which led to the story getting picked up by the media. (We saw it first on Business Insider.)

To be clear, I’m unimpressed by this Gabrielle Wathen in every way except that she managed to pull off what is clearly a con catalyzed by irresponsibility.

Since 2012, Uber has made…

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