The evolution for the social media teen courtesy of wersm.
I really rather liked The Little Market concept Lidl recently created and more importantly how they used this content to fuel ATL. Sadly, there was rather a different reaction in social spaces with many people using the hashtag to vent their frustrations or promote comedic skills.
Be warned – stress test your hashtag to breaking point.
Interesting to see Amazon playing catch up in the streaming space with a recently launched campaign Amazon Pilot Season asking you to pick the best of 5 potential series to kick off a full season of episodes. Apparently this is the 3rd wave of such activity, although the first 2 passed me by.
You’ll find more details on Twitter @ and ironically they’ve also been pushing this pilot season through conventional TV platforms!
Originally posted on TechCrunch:
Editor’s note: Robert McCarthy has designed, developed, researched and evangelized mobile products and technologies, with a focus on mobile and emerging payment eco-systems, for more than 15 years. At Mobiquity, Robert advises clients in areas including mobile communications, network and mobile security, and cloud infrastructure design.
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The boys at Arsenal FC supporting a worthy cause, with an “unlikely” brand tie up with Paddy Power. In particular, Santi Cazorla really tickled me.
With it’s latest 6 YouTube videos to coincide with the launch of the #NoteTheDifference campaign, Samsung takes another swipe at Apple’s slow progress in catching their main competition.