I really rather liked The Little Market concept Lidl recently created and more importantly how they used this content to fuel ATL. Sadly, there was rather a different reaction in social spaces with many people using the hashtag to vent their frustrations or promote comedic skills.
Be warned – stress test your hashtag to breaking point.
Interesting to see Amazon playing catch up in the streaming space with a recently launched campaign Amazon Pilot Season asking you to pick the best of 5 potential series to kick off a full season of episodes. Apparently this is the 3rd wave of such activity, although the first 2 passed me by.
You’ll find more details on Twitter @ and ironically they’ve also been pushing this pilot season through conventional TV platforms!
The boys at Arsenal FC supporting a worthy cause, with an “unlikely” brand tie up with Paddy Power. In particular, Santi Cazorla really tickled me.
A return to the TV screens for Tesco. Much need given their financial woes. Clubcard Fuel Save.
Worth a read.