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Mobile Technology

Originally posted on HBR Blog Network - Harvard Business Review:

Technology innovation and the power of data analytics present tremendous value, but also new challenges. While a digital economy requires businesses to rethink priorities and practices, this doesn’t have to be a burden. Instead, privacy protection should be a practice as fundamental to the business as customer service. Privacy is an essential element of being a good business partner. It may take time for this idea to sink in at the highest executive levels of some companies, but the conversation is advancing rapidly after a number of recent high-profile data breaches.

Consumers are now not only second-guessing the security of their personal information when they make routine shopping trips, but are also extending this lack of trust to how they perceive the stores and brands they once preferred. Discussions of privacy and security policies are now happening in boardrooms across the globe, and many of these conversations are zeroing in on…

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nickriggall:

Is Twitter lazy or just blind: Making a play for messaging supremacy?

Originally posted on Uncrunched:

The valuations of messaging apps like WhatsApp, Snapchat and others are, obviously, stunning.

Twitter is our de facto identifier now (think of all the times you see Twitter handles on TV news and other media). Not Facebook, and certainly not Google.

Allowing proper private communication among users is an obvious easy win. And yet Twitter has never really cared about private messaging. Direct messaging is a long neglected product, and Twitter doesn’t seem to care much about it.

I wonder if Twitter execs regret not paying more attention to private messaging, and if they occasionally fantasize about the extra tens of billions of dollars they might have added to their market cap if they had done so.

It’s not too late.

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Originally posted on PandoDaily:

facebook-advertising-future

For all of their hip, innovative, Silicon Valley beginnings, in 2014 Google and Facebook are essentially the Coke and Pepsi of mobile advertising. In the wake of contrasting Q1 earning reports — Google stagnant, Facebook surging — as well as a slewof big Facebook announcements at this week’s F8, we’re seeing a small shift in momentum in the market. The dominant narrative is that Facebook is finding its mobile groove, while Google has yet to make the pieces fit together on mobile.

Marin Software manages $6 billion in online ad spend for its clients globally. PandoDaily spoke to CMO Matt Ackley to chew over the developments of the past couple of weeks and the continuing battle for supremacy between Facebook and Google in the increasingly mobile advertising world.

The amount of money Google has seen from each ad click has been trending downwards for a couple of years…

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