Originally posted on Emerging Media & the Market:
During last week’s IMC discussion, I came across this interesting infographic titled “5 1/2 Best Twitter Practices” created by an interactive media agency called NJI Media.
It got me thinking… what makes a good tweet? How can individuals, small businesses and corporations craft tweets that are more likely to be retweeted, favorited and talked about? Here’s what I came up with, and I’m interested to read what others are thinking.
5 Qualities of a Good Tweet
1. Include a link.
Many accounts with a high number of followers frequently include links in their tweets, and there’s a reason why. People on Twitter LOVE to click on links. According to the infographic above (and many other sources), 57% of all retweets include a link.
2. Utilize real time and user-generated content.
The same infographic says that because Twitter is a fast news-gathering tool, tweets are more likely to resonate with followers…
View original 272 more words
Simple, key principles to Twitter Engagement
Originally posted on News Podge:
1. Be interesting. Developing an effective Twitter presence is all about knowing your audience and executing a well-crafted strategy. Your followers will naturally stay interested if you publish content that they find intriguing and compelling. Tweeting images, videos, and links are proven to be more engaging. By sharing relevant content, your business is already on its way to building an interactive audience.
2. Tweet when they tweet. it’s important to know when your audience is online. The best time to tweet will differ depending on your brand and targeted audience…
View original 300 more words
Worth a read.
Nielsen’s latest Global Trust in Advertising Report dials up findings from previous years. It’s simple, people don’t trust advertising. So, what do they trust? Governments? No. Recommendations from friends continues to trump all comers.
An interesting snapshot from Ofcom research on mobile app discovery: