Originally posted on Pandora Advertising:
Native ads address a massive opportunity for consumers and advertisers alike – how can you capture the intentions of someone at just the right moment, and then answer those intentions with branded content that is valuable and relevant?
At Pandora we constantly experiment with new ways to connect listeners, artists, and advertisers, and today we’re excited to start talking about a new ad format called Promoted Stations.
If you’re a Pandora listener, you may have noticed various stations where brands act as curators and producers to deliver premium content from a vast array of artists and genres. Just last week I tuned into the new brand station Bacardi Loud & Untameable and was immensely excited to find exclusive tracks from White Denim, my favorite live act I’ve seen this year.
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