Originally posted on Pandora Advertising:

Native ads address a massive opportunity for consumers and advertisers alike – how can you capture the intentions of someone at just the right moment, and then answer those intentions with branded content that is valuable and relevant?

At Pandora we constantly experiment with new ways to connect listeners, artists, and advertisers, and today we’re excited to start talking about a new ad format called Promoted Stations.

If you’re a Pandora listener, you may have noticed various stations where brands act as curators and producers to deliver premium content from a vast array of artists and genres. Just last week I tuned into the new brand station Bacardi Loud & Untameable and was immensely excited to find exclusive tracks from White Denim, my favorite live act I’ve seen this year.

skechers-in-recs---2x3-aspect-ratioSo you have this amazing content, but how do you get the word out? Of course, you can use all…

View original 186 more words


For all my planning colleagues who Reddit

Originally posted on Thinking Outside the Wine Box:

Reddit is about to allow targeted advertising. And advertisers will waste millions targeting a market that doesn’t want to be advertised to.

Historically, the relationship between Redditors and those who market to them has been contentious — Reddit is a cohesive community in a way that social platforms like Facebook or Twitter are not, and Redditors will fight to protect its integrity from spammers and lazy attempts at commercial gain. Users can be quite abrupt, exceptionally loyal, incredibly passionate, wholeheartedly engaged, and overzealous at times. They do see through sham ads, and will call them out.

This hostility towards marketing has created an untapped network of advertising opportunity. Advertising works well on Reddit when it’s welcomed, not when it’s being forced by brands. The community’s laws and customs reward transparency, honesty, and conversation.

“Reddit is a community-based platform. The brands that are successful with it are the ones that approach it…

View original 105 more words

This gallery contains 8 photos.

Originally posted on TechCrunch:
It may surprise you but print media isn’t dead yet. Hell — some people even like reading ink off of pulped tree. And that curious fact is something U.K. startup Peekster is intending to cash in on — with an app (yes, it’s still an app) that links offline reading habits with online socializing and sharing…

Originally posted on Emerging Media & the Market:

The 2014 version of Socialnomics has finally been launched on YouTube. As always, the video provides some surprising statistics about our increasingly social population and where the future of emerging media is headed.

Here are some statistics that stood out to me:

1. Over 50% of the world’s population is under 30 years old. (Woah, that includes me!)

2. Apparently, 53% of millennials would rather lose their sense of smell than their technology. (Embarrassingly enough, that includes me too…)

3. More people own a mobile device than a toothbrush. (Gross.)

4. Each day, 20% of the terms typed into Google have never been searched before.

5. Grandparents are the fastest growing demographic on Twitter.

6. 90% of consumers trust peer recommendations, while only 14% trust advertisements.

7. The average person has a 7 second attention span; the average goldfish has 8.

It’s easy to see the impact emerging media is having…

View original 54 more words

Originally posted on Emerging Media & the Market:

Search Engine Optimization isn’t exclusive to companies with large budgets. There are several quick and dirty SEO tips small businesses and individuals can use to rank higher in search engines and make their content more visible to audiences. The following five SEO tips are simple ways anyone can optimize an online presence:

SEO Tip 1: Blog.

Search engines like Google, Bing and Yahoo favor fresh, updated content. A beautiful and newly-launched website is best optimized if well-maintained. A great way to ensure proper maintenance is to add a blog component to your website, which encourages the creation of fresh, new content that is cranked out on a weekly basis.

Not sure how to get started? Check out Mashable’s HOW TO: Create a Successful Company Blog. Simply define your audience, and start from there.

SEO Tip 2: Promote on Social Media.

Publish a new blog post that you know your audience will enjoy? Share it on…

View original 318 more words

Explore ideas worth spreading, every weekday

Metal Cactus

Just another weblog

Emerging Media & the Market

Analyzing new, engaging media one post at a time


Get every new post delivered to your Inbox.

Join 385 other followers