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Originally posted on TIME:

I realize this doesn’t make sense, except that when you think about it, it kind of does: Netflix, the streaming video service synonymous with the phrase “cord-cutting” (where cord-cutting refers explicitly to cable/satellite nixing) will soon be available through cable boxes. Yep, the same cable boxes the company’s supposedly been squaring off against.

The companies involved in the deal are Atlantic Broadband (offers service in Florida, Maryland, Delaware, South Carolina and Central Pennsylvania), Grande Communications (offers service in Texas) and RCN (offers service in Boston, New York, Eastern Pennsylvania, Washington, D.C. and Chicago). The deal will effectively load Netflix into those companies’ same set-top boxes their customers use to watch live television. According to the press release, the Netflix app will operate through TiVo, and the point is to allow customers using both cable boxes and a second set-top box to watch Netflix, to consolidate those devices (and remote…

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